the brief
$1,480
- Read-through of your docs and sales calls
- Keyword map ranked against your domain
- A 90-day editorial calendar
- Fee credited if a sprint follows within 60 days
01Services · Menlo Park, CA
the bench is cleared, the keyword map is pinned, and the first draft is already on the anvil.
Fennel & Anvil offers three engagements to early-stage B2B software companies, each billed as a single fixed fee and each with a defined end. Strategy, articles, comparison pages, landing pages, and a closing report are written by the same two editors from the first call to the last.
- 01
the brief
$1,480 · 12 working daysKeyword strategy and a 90-day editorial map.
- 02
the sprint
$7,380 · 90 daysStrategy, six long-form articles, on-page work, and a report.
- 03
the sprint + comparison set
$10,260 · 90 daysThe sprint, plus four comparison pages and one landing page.
02Fee schedule
three engagements, each with a number on the tab
Every fee is fixed before kickoff, invoiced in two halves, and does not move. Sprints begin on the first Monday of each month.
the sprint
$7,380fixed
- Everything in the brief
- Six articles, 1,800–2,600 words each
- One revision round per article
- On-page optimization entered in your CMS
- Day-90 report and next-sprint brief
the sprint + comparison set
$10,260fixed
- Everything in the sprint
- Four comparison pages against named rivals
- One product-led landing page
- All built from one keyword map, by one hand
| Deliverable | 01 Brief | 02 Sprint | 03 Sprint + set |
|---|---|---|---|
| Keyword strategy & map | Included | Included | Included |
| Long-form articles | None | 6 | 6 |
| On-page optimization | None | Included | Included |
| Comparison pages | None | None | 4 |
| Landing page | None | None | 1 |
| Performance report | None | Included | Included |
| Fixed fee | $1,480 | $7,380 | $10,260 |
03Outside the fee
what the invoice does not cover, stated before you sign
i.paid distribution
Newsletter sponsorships, paid social, and link purchases are not part of any engagement, and we do not buy links.
ii.art and screenshots
Custom illustration and product screenshots are supplied by your team. We specify the frames needed for each article.
iii.a second revision round
One round is included per article. A further round is quoted in writing at $240 per article before any work resumes.
04Inside a sprint
what is on the bench each week
Staffed by the same two editors throughout, so the writer who reads your documentation is the writer who drafts the sixth article.
the keyword map
Queries are gathered from your docs, sales calls, and competitors, then clustered by intent and ranked by difficulty against your domain as it stands today.
Delivered: keyword map and editorial calendar.
six long-form articles
Each article serves one search intent, cites your own material where it can, and passes a line-by-line check against the studio style manual. A subject-matter review falls at week five.
Delivered: six articles, one revision round apiece.
on-page work
Titles, headings, internal links, schema markup, and meta descriptions are set as each piece ships and entered directly in your CMS.
Delivered: live, linked pages.
the closing report
Indexed URLs, impressions and clicks by page, ranking positions per target term, and a written reading of which clusters to feed next.
Delivered: the report and a next-sprint brief.
05Engage
choose a tab, and we will hold the slot
Name the engagement and the month in your message. We reply within one working day, inside studio hours: Mon–Thu 11am–6pm · Fri to 1pm.
call or write
(650) 619-8299 studio@fennelanvil.com Mon–Thu 11am–6pm · Fri to 1pmvisit the studio
1265 Santa Cruz Ave.Menlo Park, CA 94025
By appointment, within studio hours. Bring your product docs.
Plot the route →the full commission
Terms, the sprint calendar, and the questions founders ask first are set out on the home page and the contact page.
Send a brief Read the questions →